Chris Packham has been announced as the face of Smart Energy GB's #MissingPiece campaign, promoting the initiative's aim to upgrade the UK's 'outdated analogue energy infrastructure to a smart energy system'.

The Springwatch presenter shared the campaign, supported by the University of Salford and the Energy Saving Trust, on social media, posting 'Did you know that if every household took action on energy efficiency now, we could achieve 11% of our 2050 carbon targets?... That’s why I’m encouraging you to join the conversation and help me fill in the #MissingPiece by getting a smart meter installed'.